Privacy Policy

This Privacy Policy governs the collection, storage, processing, sharing and protection of personal data of all users who visit, register, browse and purchase on our apparel website and related services (collectively, the “Services”). By using our Services, you consent to the practices described in this Policy, as updated from time to time.

We collect personal information that you actively provide when creating an account, placing an order, subscribing to newsletters, participating in activities or contacting customer service. Such information includes but is not limited to your full name, email address, phone number, shipping address, billing address, payment confirmation information, order history, size and style preferences, and communication records. In addition, we may automatically collect non-identifiable information such as IP address, browser type, device information, access time, pages viewed and click behaviors for the purposes of improving website functionality, analyzing user preferences and optimizing shopping experience.

We use your personal data for the following purposes: verifying your identity, processing and fulfilling orders, arranging delivery and logistics, providing after-sales service including returns and exchanges, responding to inquiries and feedback, sending order updates and logistics notifications, personalizing product recommendations, improving our products and Services, and complying with legal obligations. With your explicit consent, we may send you marketing emails, SMS or messages about new arrivals, promotions and events; you may opt out at any time.

We do not sell, trade, rent or lease your personal information to third parties for commercial purposes. We may share your information with authorized service providers who perform services on our behalf, including payment processors, logistics carriers, cloud hosting providers and technical support vendors. All such third parties are bound by data processing agreements and confidentiality obligations, and may only use your information for the purposes we specify. We may also disclose your information if required by law or to protect our legal rights, safety or property.

We implement industry-standard security measures, including SSL encryption, access control, regular security audits and data backup procedures, to protect your personal data from unauthorized access, loss, theft, alteration or destruction. We retain your personal data only as long as necessary to fulfill the purposes for which it was collected, or as required by law. When retention is no longer necessary, we will securely delete or anonymize your data.

You have the right to access, correct, update or delete your personal information, withdraw consent for marketing communications, request data portability, and lodge a complaint with a data protection authority if you believe we have violated applicable laws. To exercise your rights, please contact us via the channels provided on our website. We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last Updated” date. Your continued use of the Services after changes become effective constitutes acceptance of the revised Policy.